Most completed Business Plans contain between 25 and 30 pages with Appendices where necessary.

Sample Table of Contents
• Executive Summary (*1-2)
• Rationale for Projections (1-2)
.....- Revenue:
.....- Occupancy:
.........New Business
.........Repeat guests
.....- Other factors:
• History and Position to Date (1)
.....- The Inn
.....- Acquisition Company
• Business Structure (1)
.....- Management
.....- Short and Long-Term Goals
• Products and Services (2-3)
• Market Analysis (6-8)
.....- Business Climate
.....- Opportunities
.....- Guests
.....- Competitors
.....- Rates & Pricing Policy
.....- Advertising and Promotion
.........Web Promotion
.........Other Promotion
• Operations (1-2)
..... - Staffing
• Financial Statements (5-6)
..... - P&L: 5 year projections
......- P&L: Actuals vs. Forecast
......- P&L: 12 month projections
• Financing Requirements (1-2)
......- Conclusions
• Appendices

* parenthesis denote number of pages of content we commonly include per section.

But where are the graphs and the pictures?
Short answer - we've learned that the lenders aren't really interested in too many of them. They may look nice but bottom lines on excel spreadsheets are far more exciting for them!